Has it ever occurred to you why your web store’s bounce rate is so high although you may have the best package deals on the web?
The problem could probably lie in your ecommerce template. A surprising number of online store entrepreneurs do not place enough emphasis on ecommerce templates. They do not realize that ecommerce templates play a very important role in visitor-to-customer conversion. Truth be told there is a science to this. Every component - colors, fonts and arrangements of elements plays a part in converting a mere store visitor into a person who will buy your products. In the end, that is definitely what each and every store owner seeks.
First impressions are important to drawing a visitor’s interest. A site has maybe only 10 seconds to accomplish this. Every element on the page has to work in synergy efficiently to make this happen. Every object on the page must be there for a reason. Nothing should be there merely for aesthetic reasons only. If it’s not going to help you make a sale then it may be regarded as a waste of both yours and the customer’s time.
So how exactly does a web store owner manage such a feat?
Products, Templates And The Market
A relatively large number of ecommerce solution sites present free ecommerce templates. Alternatively, if you have a bit of spare change, you may purchase your very own specially designed site that would likely suit your purpose to a T.
If you do nevertheless decide to make use of the free templates offered, do ensure it benefits your theme or market. For instance, if your store sells flowers, you would do well not to select an ecommerce template that has a dark feel to it. You could do with something more colorful and bright to create an ambiance befitting flowers.
Strategic Location
If you would like to make an impact, there’s a spot on the first page to make it all happen. This is the area of the page that is popularly known as the first fold area. It is the part where visitors need not scroll down to view. It is the very first view they have of your site when they land there. This is the spot where most sites use graphics to seize the attention of visitors. But captivating pictures are insufficient; that’s just the bait. Bear in mind, visitors would probably only afford a few seconds at best to examine the area near the center of attraction so ensure key elements such as text, banner ads and buy buttons are situated appropriately.
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