You can not pay a search engine in exchange for a high ranking in the natural results. You can get a high if your content is deemed relevant by the search engines.
The search engines to identify content for their search results by sending spiders robots exploration and index your site his details. Complex algorithms are then used to determine if your site is useful and should be included in the search engines search results. Coolest guy on the planet provides more information on the SEO expert.

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